Announcing the #itdoesnthavetohurt social media initiative!

This is a guest post by Dr. Christine Chambers, a Professor of Paediatrics and Psychology & Neuroscience at Dalhousie University and the IWK Health Centre. 

Dear Colleagues and Friends:
We are happy to announce the upcoming launch of our “It Doesn’t Have to Hurt” social media initiative (#itdoesnthavetohurt), a partnership with Erica Ehm’s Yummy Mummy (YMC: to use social media to make sure research evidence about children’s pain management gets directly into the hands of parents who can use it! This work is primarily funded by the Canadian Institutes of Health Research (CIHR).
More information about this work is available at our new webpage:
A brief blog about this work was just published by the American Psychological Association:
The 'It Doesn't Have to Hurt" social media initiative (#itdoesnthavetohurt) will span a 12-month period (beginning in September 2015) of targeted sharing and discussion of content about children's pain through blogs, videos, Twitter parties, Facebook polls, and social media images, all posted and promoted on the YMC website and social media. We will be covering a range of topics in children’s pain, including both acute and chronic pain, from newborns to adolescents. We will be studying both the reach and impact of this campaign on parents’ awareness and use of evidence-based pain management with their children.
We officially launch the evening of Mon Sept 21st at 6:30 pm in Halifax, Nova Scotia, Canada (see attached invitation) with a public forum that will showcase the power of social media in science and health communication. Not in Halifax? You can still join us! The event will be live streamed on our website so you can join in from anywhere in the world! A brief panel presentation will be moderated by Carol Schadelbauer, an expert in science and health public relations, and feature André Picard, Health Reporter for the Globe and Mail; Erica Ehm, CEO of; Christine Chambers, Professor of Pediatrics and Psychology & Neuroscience at Dalhousie University & the IWK Health Centre; and Isabel Jordan, parent of a child with a rare disease.  
Because this work is all happening over social media, which depends on information sharing, we need your help! We ask that you: a) please share this e-mail with whoever you think might be interested; b) follow our hashtag #itdoesnthavetohurt; c) engage with and share our social media content within your professional and personal networks!
You can start by sharing this tweet!
And/or this Facebook post!
If you would like printed copies of posters or fliers about the #itdoesnthavetohurt initiative to display in your institution, please contact our project coordinator at  and we will arrange to get some to you.
Thanks for your support!
Christine T. Chambers, PhD RPsych
Professor of Pediatrics and Psychology & Neuroscience
Dalhousie University and IWK Health Centre
Twitter: @drcchambers

Ann WatkinsComment