#ItDoesntHaveToHurt : A first quarter summary

This is a guest post by Dr. Christine Chambers, a Professor of Paediatrics and Psychology & Neuroscience at Dalhousie University and the IWK Health Centre.

Despite the availability of high-quality evidence and clinical practice guidelines for effective pain management, children still aren't receiving the pain care they deserve. The #ItDoesntHaveToHurt social media initiative, a partnership with Erica Ehm’s YummyMummyClub.ca (an award-winning online publisher) and funded by the Canadian Institutes of Health Research’s Knowledge To Action program, aims to change that! #ItDoesntHaveToHurt spans a 12-month period (beginning in September 2015) of targeted sharing and discussion of content about children's pain through blogs, videos, Twitter parties, Facebook polls, and social media images, all posted and promoted on the YMC website and social media. The goal is to increase parents’ awareness and use of evidence-based knowledge about children's pain. We are grateful to have the support of CAPHC as a partner in this important work.

The initiative launched on September 21st and our first quarter data is in! In just 3 months our #ItDoesntHaveToHurt content has had over 6 million impressions (i.e.., content views)! We are also very excited to learn that our #ItDoesntHaveToHurt initiative has led to TWO major awards for 2016; the American Pain Society’s Jeffrey Lawson Award for Advocacy in Children’s Pain Relief AND the Canadian Pain Society’s/Canadian Pain Coaltion’s Pain Awareness Award. We are honoured!

In case you missed it, links to the 1st quarter #ItDoesntHaveToHurt content published to date are as follows:

Stay tuned for more great content in our 2nd quarter which will be launching soon! We’ll be covering topics like how to measure pain, how pain works, and pain after surgery. We’ll also be hosting our first #ItDoesntHaveToHurt Twitter chat, where pain experts, parents, organizations, and any interested others can have an online discussion about children’s pain together!  To find our new content, go to YummyMummyClub.ca, follow the hashtag #itdoesnthavetohurt, or follow me on Twitter (@drcchambers)!

Also, Erica Ehm and I will be hosting a CAPHC Presents! webinar on January 27th titled: “#ItDoesn’tHaveToHurt: Creating a Science-Media Partnership”. We will provide a summary of our initiative but also discuss the value of partnerships like ours for improved knowledge translation. We will also discuss the importance of digital content and social media to reach parents and families, and how media expertise in these areas can be used to improve child health. And OF COURSE we’ll be live-tweeting during the webinar too using the hashtag #CAPHCPresents. Join us for a lively and interactive discussion! Click here to learn more and to register for the webinar!

Remember, social media is all about sharing – so we need your help to make sure all our great #ItDoesntHaveToHurt content reaches the parents and children who need it!

Thank you for helping us help children with pain!

Christine Chambers, PhD
Canada Research Chair in Children’s Pain (Tier 1)
Professor of Pediatrics and Psychology & Neuroscience

More links:

To view a Storify summarizing highlights and tweets from the “It Doesn’t Have to Hurt” launch event held on September 21st, 2015click here. (#ItDoesntHavetoHurt trended #3 in Canada that day!)

To view free promotional materials you can download and share in your hospital or with patients about the “It Doesn’t Have to Hurt” initiativeclick here.

To read news and media stories related to the initiativeclick here.

You can also learn more about #ItDoesntHaveToHurt on our initiative website http://itdoesnthavetohurt.ca/ and in this YouTube video https://www.youtube.com/watch?v=5c1JCewjFEo

Ann Watkins#IDHTHComment