We’re Reaching Millions of Parents Online with #ItDoesntHaveToHurt

This is a guest Post by Dr. Christine T. Chambers, PhD RPsych, a Canada Research Chair in Children’s Pain (Tier 1) and Professor of Pediatrics and Psychology & Neuroscience at Dalhousie University and IWK Health Centre.

We just hit the mid-point of our 12 month #ItDoesntHaveToHurt social media initiative and LOOK how far we have come. In addition to creating some fun online content about children’s pain for parents (all based on research evidence), thanks to our partnership with Erica Ehm’s YummyMummyClub.ca (YMC; an award-winning online publisher), our #ItDoesntHaveToHurt content has reached millions of parents around the world online! The initiative has generated over 72 million impressions (i.e.., content views) so far! 

We held our first #ItDoesntHaveToHurt Twitter party on March 1st where parents, researchers and the team at YMC united online for a discussion about children’s pain. The Twitter party triggered more than 2,000 tweets about children’s pain that generated over 45 million impressions, reached over 5 million people, crashed a server, and trended in Canada - all in just ONE hour! You can check out a sampling of the tweets and discussion from the Twitter party in this Storify summary: 


Links to our #ItDoesntHaveToHurt content published to date appear below. We all have part to play in helping make sure research evidence about children’s pain gets to the parents who need it. You can help by simply clicking on the content and sharing it over your social media networks!  

Stay tuned for more great content in our 3rd quarter which will be launching soon! We’ll be covering commons pain problems like menstrual pain, teething pains, and growing pains. We’ll also be sharing research evidence on the role of families in children’s pain. How to assess and manage pain in children with intellectual and developmental disabilities will also be covered. 

To find our content, go to YummyMummyClub.ca, follow the hashtag #itdoesnthavetohurt, or follow me on Twitter (@drcchambers)! 

Thank you for continuing to help us help children with pain! We continue to be grateful for the support of CAPHC as a partner in this important work. 

Christine Chambers, PhD
Canada Research Chair in Children’s Pain (Tier 1)
Professor of Pediatrics and Psychology & Neuroscience

More links:

To view the report from our #ItDoesntHaveToHurt launch event held on September 21, 2015  click here

To view free promotional materials you can download and share in your hospital or with patients about the “It Doesn’t Have to Hurt” initiative, click here.

To read news and media stories related to the initiative, click here.

Links to our #ItDoesntHaveToHurt content can also be found on our Centre for Pediatric Pain Research website (www.pediatric-pain.ca) and also at YummyMummyClub.ca (http://www.yummymummyclub.ca/health/it-doesnt-have-to-hurt-bc)

You can also learn more about #ItDoesntHaveToHurt on our initiative website http://itdoesnthavetohurt.ca/ and in this YouTube video https://www.youtube.com/watch?v=5c1JCewjFEo

Ann Watkins#IDHTHComment