We’re Reaching Millions of Parents Online with #ItDoesntHaveToHurt
This is a guest Post by Dr. Christine T. Chambers, PhD RPsych, a Canada Research Chair in Children’s Pain (Tier 1) and Professor of Pediatrics and Psychology & Neuroscience at Dalhousie University and IWK Health Centre.
We just hit the mid-point of our 12 month #ItDoesntHaveToHurt social media initiative and LOOK how far we have come. In addition to creating some fun online content about children’s pain for parents (all based on research evidence), thanks to our partnership with Erica Ehm’s YummyMummyClub.ca (YMC; an award-winning online publisher), our #ItDoesntHaveToHurt content has reached millions of parents around the world online! The initiative has generated over 72 million impressions (i.e.., content views) so far!
We held our first #ItDoesntHaveToHurt Twitter party on March 1st where parents, researchers and the team at YMC united online for a discussion about children’s pain. The Twitter party triggered more than 2,000 tweets about children’s pain that generated over 45 million impressions, reached over 5 million people, crashed a server, and trended in Canada - all in just ONE hour! You can check out a sampling of the tweets and discussion from the Twitter party in this Storify summary:
Links to our #ItDoesntHaveToHurt content published to date appear below. We all have part to play in helping make sure research evidence about children’s pain gets to the parents who need it. You can help by simply clicking on the content and sharing it over your social media networks!
- Mar 1: Twitter Party Storify
- Feb 29: Social Media Image Tip 7 (Less pain = quicker recovery)
- Feb 29: This Is How to Tell How Much Pain Your Kid Is Feeling by Natalie Romero (@mummymadness2)
- Feb 25: Facebook Poll w/Giveaway 4 (What do you think doctors and hospitals should provide to parents to help manage their child’s post-op pain at home?)
- Feb 23: Twitter Party Contest Page
- Feb 22: Social Media Image Tip 6 (How do you know when your kids are in pain when they don’t even understand the meaning of the word?)
- Feb 17: How to Prepare for & Manage Your Kid’s Post-Surgery Pain by Candace Derickx (@candace_dx)
- Feb 15: Social Media Image Tip 5 (pain measurement)
- Feb 10: Facebook Poll w/Giveaway 3 (On a scale of 1-5, indicate how you feel about this statement and why: I am confident that I can recognize signs of pain in my child)
- Feb 8: Social Media Image Tip 4 (Pain affects brain development)
- Feb 1: Puzzling Pain In Your Kid: How to Identify It and Get Help by Chloe Girvan (@Mom_interrupted)
- Jan 26: Facebook Poll w/Giveaway 3 (What strategies have you used to reduce the pain of needles for your kids and which methods mentioned in the video will you use?)
- Jan 18: How a Bikini Wax Inspired a Mom to Help Her Daughter’s Pain by Lisa Thornbury (@LisaThornbury)
- Jan 22: Would You Censor This Video? by Erica Ehm (@YummyMummyClub)
- Nov 26: Facebook Poll w/ Giveaway 2 (What strategies have you used before to manage your baby’s pain and what new strategy will you use in future?)
- Nov 16: 3 Ways to Instantly Relieve your Baby’s Pain featuring Jack Hourigan (@jackhourigan)
- Nov 12: How You Can Help Reduce Your Kids’ Immunization Pain by Andrea Nair (@andreanair)
- Nov 10: Social Media Image Tip 3 (breastfeeding for needles)
- Oct 28: Social Media Image Tip 2 (distraction for needles)
- Oct 20: Facebook Poll w/ Giveaway 1 (What strategies do you use when your child has a stomachache or headache?)
- Oct 13: Stomach Aches & Headaches: How to Help Kids Cope with Pain by Dr. Kim Foster (@DrKimFoster)
- Sept 30: Social Media Image Tip 1 (yoga and relaxation)
- Sept 21: Why Aren’t Kids Getting Proper Help for Their Pain? by Dr. Christine Chambers (@drcchambers)
Stay tuned for more great content in our 3rd quarter which will be launching soon! We’ll be covering commons pain problems like menstrual pain, teething pains, and growing pains. We’ll also be sharing research evidence on the role of families in children’s pain. How to assess and manage pain in children with intellectual and developmental disabilities will also be covered.
Thank you for continuing to help us help children with pain! We continue to be grateful for the support of CAPHC as a partner in this important work.
Christine Chambers, PhD
Canada Research Chair in Children’s Pain (Tier 1)
Professor of Pediatrics and Psychology & Neuroscience
To view the report from our #ItDoesntHaveToHurt launch event held on September 21, 2015 click here.
To view free promotional materials you can download and share in your hospital or with patients about the “It Doesn’t Have to Hurt” initiative, click here.
To read news and media stories related to the initiative, click here.
Links to our #ItDoesntHaveToHurt content can also be found on our Centre for Pediatric Pain Research website (www.pediatric-pain.ca) and also at YummyMummyClub.ca (http://www.yummymummyclub.ca/health/it-doesnt-have-to-hurt-bc)