Baby-Friendly Initiative (BFI) Quality Improvement Collaborative Project

This is a guest post submitted by the Breastfeeding Committee for Canada.


The Breastfeeding Committee for Canada (BCC) is implementing a pan-Canadian Quality Improvement Collaborative Project to scale up the implementation of the Baby-Friendly Initiative (BFI) and thereby improve maternal infant health.  Hospitals with maternity and newborn services are encouraged to learn more about the BFI Project and click here to apply to participate by March 31, 2019.

The Baby-Friendly Hospital Initiative (BFHI) was launched by the World Health Organization (WHO) and UNICEF in 1991 and is an evidence based international initiative to protect, promote and support breastfeeding.

Only 22 hospitals in Canada have achieved Baby-Friendly designation which is 10% of all maternity hospitals in Canada and is well below the international benchmark of 20%. Canadian breastfeeding rates lag significantly in some regions (lower in the east) and across socio-economic groups (lower in some Indigenous populations and for populations with lower income or education).

The Public Health Agency of Canada is funding a 5-year innovation project to revitalize and expand implementation of BFI. The Breastfeeding Committee for Canada is leading the national project with a core focus on implementing a Quality Improvement Collaborative with 25 participating hospitals across Canada. Key components will include Quality Improvement methodologies, leadership engagement, People-centred Care and Cultural Safety.  Evaluation and communication of findings will be made public upon completion of the Project.

To learn more, review the BFI Project webinar information session in English or French

If you are interested in contributing to the BFI Project Planning Team, please contact Michelle LeDrew at